Dwell Time

Know exactly how long guests spend in every area, right now.

Safari AI turns your existing cameras into a live dwell time analytics system. Measure engagement by zone, identify peak periods, and make layout and staffing decisions based on how visitors actually behave.

99%+
Tracking Accuracy
0
New Cameras Needed
<2wk
Time to Go Live
Venue Client
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⌂ Home
☆ Starred
⊞ Dashboards
Dwell Time
Zone Analysis
Peak Periods
🔔 Alerting
⚙ Administration
Home › Dashboards › Time Window 1h ∨
Avg Dwell Time by Zone (min)
30221580
09:0010:0011:0012:0013:0014:00
Visitors Exceeding Target Dwell
80%60%40%20%0
09:0010:0011:0012:0013:0014:00
Multi-Zone Dwell Analysis ● LIVE
Zones Tracked
9
All active
Avg Dwell
14m
+2m vs last Sat
Short Dwell
2
Below target
ZoneAvg Dwellvs Target
Main Exhibit22m+7m
Concessions8m+1m
East Gallery4m-6m
Gift Shop11m+3m
Safari AI: Dwell Time Dashboard ● LIVE
Avg Dwell Today
14m
+2m vs last Sat
Peak Zone
Exhibit A
22m avg dwell
Accuracy
99.3%
Validated live
Avg Dwell Time by Hour: Today
9 AM10 AM11 AM1 PM3 PM5 PM7 PM
Main Exhibit
22m
↑ +7m
Concessions
8m
↑ +1m
East Gallery
4m
Low

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Trusted by operators across North America & Europe
Charlotte Hornets
Merlin Entertainments
Calgary Flames
Yum! Brands
Brightline
Department of Energy
SUMMIT One Vanderbilt
Anakeesta
Herschend
Barcelona Aquarium
L'Enfant Plaza
Stanford University
Goodwill
7-Eleven
The Problem

Without dwell data, space and experience decisions are based on assumption.

Most operators have no reliable way to measure how long visitors actually spend in each zone. Decisions about layout, programming, and staffing are made without knowing whether guests are engaging or moving on. The result is underperforming areas that go unaddressed and missed opportunities to extend visit duration.

  • No visibility into which zones hold attention and which guests rush through or skip entirely
  • Peak engagement periods go unidentified, so staffing decisions don't align with actual visitor behavior
  • Layout and programming changes are made without a measurement framework to evaluate whether they worked
  • Revenue potential in low-dwell areas is never realized because the problem isn't visible
99%+
Tracking Accuracy

Validated against ground-truth manual observation at deployment. If a camera view underperforms, we retune before you go live at no cost.

How It Works

Leverage your existing cameras. No construction. Live in under two weeks.

Step 01

Camera Review

We assess your existing CCTV or IP camera feeds remotely. Compatible views proceed; incompatible ones are flagged before any commitment.

Step 02

On-Prem Deployment

A compact server is installed on-site and connected to your camera streams. All video is processed locally. Nothing leaves your network.

Step 03

Calibrate & Go Live

Models are validated against manual observation. Once accuracy is approved, you're live with real-time dashboards and API access from day one.

Case Studies

How leading operators use Safari AI dwell time data to drive decisions.

Capabilities

Everything dwell time analytics should do, and actually does.

Engagement Analysis

Measure how long guests spend in each area to optimize experience duration.

Peak Period Identification

Identify when and where guests are most engaged to enhance attractions.

Strategic Planning

Understand which areas hold attention to support layout and staffing decisions.

Flow Optimization

Reveal flow patterns to optimize experiences and reduce bottlenecks.

Engagement Analysis

Measures how long guests spend in specific areas to provide precise insights into engagement levels, enabling businesses to identify which zones drive the longest visits and optimize experience duration across the whole space.

Peak Period Identification

Precise dwell analytics enable operations teams to identify peak engagement periods and enhance attraction elements based on actual visitor behavior, giving managers a feedback loop that doesn't depend on surveys or guesswork.

Strategic Planning

Real-time monitoring helps businesses understand which areas hold attention longest, supporting layout redesigns and staffing decisions with data rather than observation, and enabling before-and-after measurement of changes.

Flow Optimization

Comprehensive dwell data reveals visitor preferences and flow patterns, enabling businesses to optimize experiences and reduce bottlenecks by understanding how long guests stay in each zone and why some areas underperform.

Frequently Asked Questions

Free 30-Day Pilot

See exactly what your cameras can do.

Evaluate Safari AI on your existing camera infrastructure for 30 days. No credit card, no commitment.

30-day free pilot · No credit card required · Uses your existing cameras · Video processed on-premise

Rather we reach out? Fill out the form and someone from our team will be in touch to schedule a demo.

Frequently Asked Questions

How accurate is Safari AI's footfall counting?

Safari AI delivers 99%+ accuracy on pedestrian and footfall counts across indoor and outdoor environments. Accuracy is validated against manual ground-truth counts during deployment. If a camera view underperforms, we retune the model to your specific environment before you go live, at no additional cost.

Do I need to replace my cameras to use Safari AI?

No. Safari AI works with the CCTV and IP cameras you already have. No rip-and-replace, no construction, no re-wiring. An on-premise server is installed to process video locally; your existing camera infrastructure stays exactly as it is.

How long does Safari AI deployment take?

Most customers are live within days to a few weeks. After a camera compatibility review, we install the on-prem server, connect camera feeds, calibrate the models, and validate accuracy against your baselines before going live.

Can Safari AI handle high-density crowds?

Yes. Safari AI is built for high-density venues — theme parks, NBA and NHL arenas, outlet centers, and stadium concourses. Models handle occlusion, overlapping visitors, and non-linear movement that defeats traditional beam-break sensors. Clients include LEGOLAND, Charlotte Hornets, and Calgary Flames.

Can Safari AI integrate with Tableau, Power BI, Snowflake, or our POS?

Yes. Footfall counts and analytics are available via live dashboards, scheduled exports, and a REST API. You can pipe data into Tableau, Power BI, Snowflake, your POS, or any internal system. Most customers run Safari AI alongside existing BI and RevOps workflows.

How does Safari AI pricing work?

Pricing is per-camera and scales with the number of cameras, sites, and measurement types. Pedestrian counts, occupancy, dwell time, queue wait time, and more can be layered on the same feeds. A free 30-day pilot with no credit card required is available so you can validate accuracy and ROI before committing.