Gas Stations & Convenience Stores | Safari AI
Gas Stations & Convenience Stores

Real-Time Intelligence for Every Pump, Every Door, Every Shift.

Safari AI connects to your existing cameras to deliver live vehicle traffic, store door conversion rates, occupancy levels, and dwell time analytics. No construction, live in under two weeks.

What We Do

Turn every camera feed into a decision your team can act on.

Pedestrian Traffic Analysis

Foot traffic at locations to validate site selection.

  • Verify pedestrian volume before committing capital
  • Benchmark locations to find volume growth opportunities

Store Door Counts

Entries vs. pass-by traffic to surface conversion gaps.

  • Spot when high foot traffic is not converting same shift
  • Optimize entrance strategies on actual conversion data

Vehicle Traffic Monitoring

Forecourt vehicle volume to staff ahead of demand peaks.

  • Staff cashiers before surges, not after queues form
  • Forecast fuel demand by time of day and day of week

Capture Rate Optimization

Pass-by to store visit conversion, measured and actionable.

  • Measure signage and promotion impact on walk-in rate
  • Staff the entrance during high-traffic windows

Occupancy Management

Live in-store occupancy to manage checkout and crowd flow.

  • Open additional registers before queues form
  • Trigger restocking crews at defined occupancy thresholds

Dwell Time Analysis

Time spent per zone to guide product placement decisions.

  • Place high-margin products where customers linger most
  • Identify low-engagement zones and improve layout
See the Dashboard

Every view your operations team needs, live.

From vehicle counts at the forecourt to store door conversion rates, Safari AI surfaces the right data at the right moment and tells your team exactly what to do.

Staff your forecourt before the pump queue builds, not after.

Track vehicle volume at your pumps in real time. When inbound rate spikes, your team gets a specific staffing recommendation with enough lead time to act before customer experience is impacted.

  • Live vehicle counts per pump lane updated every shift
  • Surge alerts with staffing recommendations sent ahead of peaks
  • Hourly trend to forecast high-volume windows 20 to 30 minutes out
  • Day-over-day comparison to validate pricing and promotional changes
Book a Demo
Action Center
LIVE08:14:52
Morning commute
Staffing Forecast · 08:12
Vehicle volume up +28% in last 20 min. Forecourt queue projected at 6+ cars by 8:30. Move one additional cashier to the register now to prevent checkout delays during the morning peak.
Peak volume forecast: 8:25 to 8:55Mark as Acted →
Vehicles per 30 min Today vs Last Mon
60 40 20 6am 8am Now
TodayLast Mon
Vehicles by Zone
Pump Row A
54/hr
Pump Row B
43/hr
Car Wash
24/hr

Find out how many fueling customers enter the store and how many don't.

Track forecourt counts alongside store door entries. When conversion falls below target, your team gets a specific recommendation to capture more of the traffic already on your lot.

  • Conversion rate by hour to spot underperforming dayparts same shift
  • Alerts when conversion drops during high foot-traffic windows
  • Cross-location comparison to find untapped walk-in potential
  • Multi-week trend to measure impact of promotions and signage
Book a Demo
Action Center
LIVE08:14:52
Morning commute
Conversion Opportunity · 08:09
121 vehicles on the forecourt this hour but store conversion at only 18% (target: 32%). Place a team member at the entrance with a coffee promotion board to capture morning commuters before they leave the lot.
Revenue opportunity: +$480 this hourMark as Acted →
Conversion Rate (%) Today
32% 40% 24% 6am 8am Now
Conversion by Hour
6am
33%
7am
30%
8am
18%

Know when your store is getting crowded and open a register before the queue forms.

Track live in-store occupancy every shift. When the store approaches your comfort threshold, your team gets a specific action so customers never wait in an unmanaged queue.

  • Real-time occupancy count against your store capacity threshold
  • Checkout queue alerts with staffing recommendations for managers
  • Peak occupancy forecast by time of day from live vehicle data
  • Restocking and cleaning crew triggers at defined occupancy levels
Book a Demo
Action Center
LIVE08:14:52
Morning commute
Checkout Alert · 08:13
In-store occupancy at 84% with 1 register open, checkout queue at 4+ customers. Open register 2 now and notify shift supervisor to restock restroom and cooler before 9am peak.
Occupancy expected to peak at 91% by 8:30Mark as Acted →
Store Occupancy (%) Today
80% 100 60 30 6am 8am Now
Zone Occupancy
Store
84%
Checkout
4 queue
Coffee Bar
62%

Find out which store areas customers engage with and which they walk straight past.

Track time spent in each zone. When high-margin areas have low dwell times, your team gets a specific recommendation on product placement or layout to improve engagement.

  • Per-zone dwell time benchmarked against store targets
  • Low-engagement alerts for zones customers spend less time than expected
  • Product placement recommendations based on where customers naturally pause
  • Before and after comparison to measure layout and merchandising changes
Book a Demo
Action Center
LIVE08:14:52
Morning commute
Layout Opportunity · 08:07
Snack aisle averaging only 0:28 min dwell this week (benchmark: 1:40). Customers passing through without stopping. Move the energy drink display to the coffee bar area where average dwell is 2:44 min.
Coffee bar at 2:44 min, highest dwell in storeMark as Acted →
Avg Dwell (min) This week
3:00 2:00 1:00 Mon Thu Today
Coffee BarCheckoutSnacks
Dwell by Zone
Coffee Bar
2:44
Checkout
2:10
Cold Drinks
1:38
Snacks
0:28
The Problem

Guessing is costing you conversion, revenue, and customers you never knew you were losing.

Most gas stations and c-stores rely on POS data alone or gut feel. By the time a problem shows up in end-of-day sales, the opportunity to recover it has already passed.

  • Forecourt vehicles leaving without entering the store with no live conversion visibility
  • Checkout queues forming during peak windows because staffing is based on schedule, not live demand
  • High-margin product placement guessed, not informed by where customers actually dwell
  • Site decisions made on estimates, not verified pedestrian and vehicle counts
See How Safari AI Solves This
95%+
Counting Accuracy

Validated against manual ground-truth counts at your deployment. If any camera view underperforms, we retune at no cost before you go live.

<2wk
Time to Live
$0
New Hardware
24/7
Live Data
How It Works

Leverage your existing cameras. No construction. Live in under two weeks.

Step 01

Camera Review

We assess your existing CCTV or IP camera feeds remotely. Compatible views proceed; any incompatible ones are flagged before any commitment.

Step 02

On-Prem Deployment

A compact server is installed on-site and connected to your camera streams. All video is processed locally. Nothing leaves your network.

Step 03

Calibrate and Go Live

Models are validated against manual counts at your location. Once accuracy is confirmed, you are live with real-time dashboards and API access from day one.

Case Studies

How leading operators use Safari AI to drive decisions.

Free 30-Day Pilot

See exactly what your cameras can do.

Evaluate Safari AI on your existing camera infrastructure for 30 days. No credit card, no commitment.

30-day free pilot · No credit card required · Uses your existing cameras · Video processed on-premise

Rather we reach out? Fill out the form and someone from our team will be in touch to schedule a demo.

Frequently Asked Questions

How accurate is Safari AI's footfall counting?

Safari AI delivers 99%+ accuracy on pedestrian and footfall counts across indoor and outdoor environments. Accuracy is validated against manual ground-truth counts during deployment. If a camera view underperforms, we retune the model to your specific environment before you go live, at no additional cost.

Do I need to replace my cameras to use Safari AI?

No. Safari AI works with the CCTV and IP cameras you already have. No rip-and-replace, no construction, no re-wiring. An on-premise server is installed to process video locally; your existing camera infrastructure stays exactly as it is.

How long does Safari AI deployment take?

Most customers are live within days to a few weeks. After a camera compatibility review, we install the on-prem server, connect camera feeds, calibrate the models, and validate accuracy against your baselines before going live.

Can Safari AI handle high-density crowds?

Yes. Safari AI is built for high-density venues — theme parks, NBA and NHL arenas, outlet centers, and stadium concourses. Models handle occlusion, overlapping visitors, and non-linear movement that defeats traditional beam-break sensors. Clients include LEGOLAND, Charlotte Hornets, and Calgary Flames.

Can Safari AI integrate with Tableau, Power BI, Snowflake, or our POS?

Yes. Footfall counts and analytics are available via live dashboards, scheduled exports, and a REST API. You can pipe data into Tableau, Power BI, Snowflake, your POS, or any internal system. Most customers run Safari AI alongside existing BI and RevOps workflows.

How does Safari AI pricing work?

Pricing is per-camera and scales with the number of cameras, sites, and measurement types. Pedestrian counts, occupancy, dwell time, queue wait time, and more can be layered on the same feeds. A free 30-day pilot with no credit card required is available so you can validate accuracy and ROI before committing.