Guest Journey Tracing

See exactly how guests move through your space, in real time.

Safari AI turns your existing cameras into a live guest path analytics system. Trace journeys from entrance to exit, measure dwell time by zone, and optimize layouts to improve flow and guest satisfaction.

99%+
Tracking Accuracy
0
New Cameras Needed
<2wk
Time to Go Live
Venue Client
Share ⏱ Today ∨
⌂ Home
☆ Starred
⊞ Dashboards
Guest Paths
Dwell Time
Flow Analysis
🔔 Alerting
⚙ Administration
Home › Dashboards › Time Window 1h ∨
Zone Dwell Time by Area (min)
302015100
09:0010:0011:0012:0013:0014:00
Avg Journey Duration (min)
906045300
09:0010:0011:0012:0013:0014:00
Journey Analytics: All Zones ● LIVE
Guests Tracked
1,847
↑ 12% vs last Sat
Avg Journey
54m
+8m vs target
Bottlenecks
2
Detected today
ZoneAvg DwellFlow
Main Gallery18mGood
West Wing24mGood
North Exit6mSlow
Gift Shop12mGood
Safari AI: Journey Dashboard ● LIVE
Guests Tracked
1,847
↑ 12% vs last Sat
Avg Journey
54m
+8m vs target
Accuracy
99.2%
Validated live
Hourly Guest Journey Volume
9 AM10 AM11 AM1 PM3 PM5 PM7 PM
Main Gallery
18m
↑ dwell
West Wing
24m
↑ dwell
North Exit
6m
Slow

↻ Click to see different dashboards


Trusted by operators across North America & Europe
Charlotte Hornets
Merlin Entertainments
Calgary Flames
Yum! Brands
Brightline
Department of Energy
SUMMIT One Vanderbilt
Anakeesta
Herschend
Barcelona Aquarium
L'Enfant Plaza
Stanford University
Goodwill
7-Eleven
The Problem

Without journey data, visitor flow decisions are based on observation and assumption.

Most venues have no systematic way to trace how individual guests move through their space. Layout decisions, staffing placements, and experience designs are built on anecdote rather than data, leading to persistent bottlenecks, underutilized zones, and missed opportunities to extend visit duration.

  • No visibility into which areas guests skip, rush through, or abandon before engaging
  • Bottlenecks are only discovered after guests complain or staff notice a physical backup
  • Dwell time data from ticket systems shows entry but never how long guests spent in each zone
  • Layout and experience redesigns rely on anecdotal feedback rather than actual path data
99%+
Tracking Accuracy

Validated against ground-truth manual observation at deployment. If a camera view underperforms, we retune before you go live at no cost.

How It Works

Leverage your existing cameras. No construction. Live in under two weeks.

Step 01

Camera Review

We assess your existing CCTV or IP camera feeds remotely. Compatible views proceed; incompatible ones are flagged before any commitment.

Step 02

On-Prem Deployment

A compact server is installed on-site and connected to your camera streams. All video is processed locally. Nothing leaves your network.

Step 03

Calibrate & Go Live

Models are validated against manual observation. Once accuracy is approved, you're live with real-time dashboards and API access from day one.

Case Studies

How leading operators use Safari AI guest journey data to drive decisions.

Capabilities

Everything guest journey analytics should do, and actually does.

Journey Analytics

Trace individual guest paths from entrance to exit across every zone.

Dwell Time Analysis

Measure how long guests spend in each area to optimize attraction design.

Flow Optimization

Reveal bottlenecks and navigation gaps to improve layout efficiency.

Behavioral Insights

Understand visitor preferences to design better experiences and increase retention.

Journey Analytics

Tracks individual guest paths from entrance to exit, enabling businesses to understand exactly how visitors navigate their space, which areas draw attention, and where experience duration can be extended.

Dwell Time Analysis

Precise zone-level dwell measurements help operations teams identify peak engagement periods and enhance attraction elements based on actual visitor behavior, not survey responses or staff observations.

Flow Optimization

Complete journey data reveals how visitors navigate spaces, enabling businesses to optimize layouts, remove bottlenecks, and improve circulation efficiency without relying on anecdote or periodic observation.

Behavioral Insights

Individual tracking provides rich insights into visitor preferences and movement patterns, helping businesses design better experiences, increase guest retention rates, and maximize revenue per visit.

  • Safari AI delivers 99%+ accuracy on pedestrian and footfall counts across indoor and outdoor environments. Accuracy is validated against manual ground-truth counts during deployment, and our computer vision models are trained on enterprise-scale datasets from theme parks, stadiums, retail destinations, and QSRs. If a camera view underperforms, we tune the model to your specific environment before you go live.

  • No. Safari AI works with the CCTV and IP cameras you already have — no camera rip-and-replace, no construction, no re-wiring. Deployment requires an on-premise server to process the video feeds locally at your site, which we spec and configure as part of onboarding. Your existing camera infrastructure stays exactly as it is.

  • Most customers are live within days to a few weeks, depending on server provisioning and site access. After an initial camera review to confirm compatibility, we install the on-prem server, connect your existing camera feeds, calibrate the models, and validate accuracy against your baselines.

  • Safari AI is built for high-density venues — we measure crowd counts and pedestrian flow at theme parks, NHL and NBA arenas, outlet centers, and stadium concourses. Our models handle occlusion, overlapping visitors, and non-linear movement patterns that break traditional sensor-based or beam-break counting systems. Reference clients include LEGOLAND, the Charlotte Hornets, and the Calgary Flames.

  • Yes. Counts and analytics are available through live dashboards, scheduled exports, and REST APIs, which means you can pipe footfall data into Tableau, Power BI, Snowflake, your POS, or any internal system. Most enterprise customers run Safari AI alongside existing BI and RevOps workflows rather than as a standalone dashboard.

  • Pricing is per-camera and scales based on the number of cameras, sites, and measurements you need — pedestrian counts, occupancy, dwell time, queue wait, and more can be layered on the same feeds. We offer a free 90-day pilot using your existing cameras with no credit card required, so you can validate accuracy and ROI before committing. Contact us for a tailored quote.

Frequently Asked Questions

Free 30-Day Pilot

See exactly what your cameras can do.

Evaluate Safari AI on your existing camera infrastructure for 30 days. No credit card, no commitment.

30-day free pilot · No credit card required · Uses your existing cameras · Video processed on-premise

Rather we reach out? Fill out the form and someone from our team will be in touch to schedule a demo.

Frequently Asked Questions

How accurate is Safari AI's footfall counting?

Safari AI delivers 99%+ accuracy on pedestrian and footfall counts across indoor and outdoor environments. Accuracy is validated against manual ground-truth counts during deployment. If a camera view underperforms, we retune the model to your specific environment before you go live, at no additional cost.

Do I need to replace my cameras to use Safari AI?

No. Safari AI works with the CCTV and IP cameras you already have. No rip-and-replace, no construction, no re-wiring. An on-premise server is installed to process video locally; your existing camera infrastructure stays exactly as it is.

How long does Safari AI deployment take?

Most customers are live within days to a few weeks. After a camera compatibility review, we install the on-prem server, connect camera feeds, calibrate the models, and validate accuracy against your baselines before going live.

Can Safari AI handle high-density crowds?

Yes. Safari AI is built for high-density venues — theme parks, NBA and NHL arenas, outlet centers, and stadium concourses. Models handle occlusion, overlapping visitors, and non-linear movement that defeats traditional beam-break sensors. Clients include LEGOLAND, Charlotte Hornets, and Calgary Flames.

Can Safari AI integrate with Tableau, Power BI, Snowflake, or our POS?

Yes. Footfall counts and analytics are available via live dashboards, scheduled exports, and a REST API. You can pipe data into Tableau, Power BI, Snowflake, your POS, or any internal system. Most customers run Safari AI alongside existing BI and RevOps workflows.

How does Safari AI pricing work?

Pricing is per-camera and scales with the number of cameras, sites, and measurement types. Pedestrian counts, occupancy, dwell time, queue wait time, and more can be layered on the same feeds. A free 30-day pilot with no credit card required is available so you can validate accuracy and ROI before committing.