Pricing Leases on Measured Foot Traffic
L'Enfant Plaza used Safari AI to measure door counts and shopper flow across its retail concourse, giving leasing teams and tenants traffic data by hour, day and season.
Measured from existing entrance and concourse cameras
Lease pricing ran on estimates, not traffic.
Leasing teams pitched space with modelled foot traffic and old surveys, and tenants had no way to check them. After the pandemic changed how people used the city, nobody could say with confidence how traffic had shifted, or when.
- Lease pricing and risk were based on estimates
- There was no traffic data to share with current or prospective tenants
- Post-pandemic traffic patterns were unclear
Door counts and shopper flow, hour by hour.
Connected to entrance and concourse cameras via an on-premise server
Existing entrance and concourse cameras fed a lightweight on-premise server Safari AI deployed, so video was processed on site.
Counted entries and mapped shopper flow
Computer vision counted people through every entrance and followed how they moved along the concourse, by hour, day and season.
Built reports leasing teams and tenants could filter
Filterable dashboards showed traffic by entrance and time, ready to share with tenants and to compare against pre-pandemic patterns.
Note: Illustrative data
Faster leasing, priced on real traffic.
Traffic at every entrance was counted by hour, day and season, so lease pricing reflects the footfall each space actually gets.
Current and prospective tenants saw the same filterable traffic data, which shortens negotiations and builds trust.
Traffic was compared with pre-pandemic patterns, showing how the property has changed so management can act before new challenges land.
Action Center: From Insight to Action.
Measurements like these feed Safari AI's Action Center, which flags a shift in traffic at an entrance or along the concourse as it happens.
- Real-time recommendations to improve KPIs via email, SMS, robocall, mobile app, Power BI, or API.
- Recommendations grounded in your own written SOPs, not generic best practices.
See this at your own properties.
L'Enfant Plaza priced and marketed its retail space on measured foot traffic from cameras already in the building. We'll walk through which entrances and corridors are the best fit for a pilot on your cameras.
