Turning Visitor Flow Into Revenue per Visitor
The Barcelona Aquarium used Safari AI to count visitors, measure occupancy and gift shop capture rate, and map how guests moved through the aquarium.
Measured from existing entrance, gallery and shop cameras
Visitor numbers and shop sales lived in separate worlds.
Ticketing showed how many people came in and the tills showed what they spent, but not what happened in between. Crowded galleries, quiet corners and guests who walked past the shop all went unmeasured.
- There was no link between footfall and sales per visitor
- Gift shop capture rate was unknown, so marketing ideas could not be tested
- Crowded galleries and lines were only spotted from the floor
Visitors, occupancy and sales in one view.
Connected to entrance, gallery and shop cameras via an on-premise server
Existing entrance, gallery and gift shop cameras fed a lightweight on-premise server Safari AI deployed, so video was processed on site.
Counted visitors, occupancy and shop entries
Computer vision counted visitors at the entrance, occupancy in each gallery, and the share of guests who entered the gift shop and reached the till.
Mapped guest flow and revenue per visitor
Heatmaps showed where guests lingered and where they hurried, alongside sales and revenue per visitor by hour and day.
Note: Illustrative data
More of every visit turned into revenue.
Sales were matched with measured visitor counts, so every layout or offer change shows up as revenue per visitor.
Capture rate was measured at the shop entrance and the tills, turning marketing ideas into tests with clear winners.
Heatmaps showed where guests lingered and where they rushed past, guiding product placement and staff to the right galleries.
Action Center: From Insight to Action.
Measurements like these feed Safari AI's Action Center, which sends staff to a crowded gallery or a growing till line before guests feel it.
- Real-time recommendations to improve KPIs via email, SMS, robocall, mobile app, Power BI, or API.
- Recommendations grounded in your own written SOPs, not generic best practices.
See this at your own attraction.
The Barcelona Aquarium connected visitor flow to revenue using cameras already in the building. We'll walk through which galleries, entrances and shops are the best fit for a pilot on your cameras.
